lingerie favorites

Royce Lingerie is looking to expand into the US market this year with its range of wire free bras.


Royce showed its entire offering – including maternity, nursing, mastectomy, sports and junior bras, as well as everyday wirefree bras – at the CurveNY show in New York City last month.

The CurveNY show was closely followed by CurveNV, held at the Venetian Hotel in Las Vegas.
The non-wired bra specialist reported a ‘fantastic response’ to its range of wire free bras at both exhibitions.

Royce designer and business development executive Sarah Gilbert said: “It was a pleasure to meet such a wide and varied base of customers across the two shows. We saw a good mix of current and potential customers and took plenty of orders.


"We were blown away by the positive response to our range and were also delighted to take the opportunity to meet with the Royce representatives over in the States. The Royce brand is being very well received in the US and is becoming a more familiar name in the industry, which is great”.

Visitors to the two US trade shows included both US domestic and international buyers, and attendees from independent boutiques and department stores.